To make the queue-line more experiential I think a forest scene showing scenes of 'the land' (as inspired by the existing attraction) with glass flooring so the 'root's remain untouched and guests can walk over them. Interesting and contrasting colour schemes in the lighting would enhance the idea of the diversity of our land/ world.
I have been watching various videos and looking at different photos to jog my memory to draw a map of the existing queue at Living with the Land. This is so I can re-design it within the desired space:
Below are screenshots taken from this video showing a clear view of pretty much everything in the Land Pavilion, where I worked in summer 2014:
The sign was rather awkwardly placed.
The actual queue was visible to the whole pavilion, which wasn't great for experiential quality.
The actual entrance is very cramped, dodging around necessary supporting pillars along the flume's edge.
The queue would sometimes back up into the actual pavilion, giving the sense of a shopping centre.
The actual queue, as viewed from the almost always deserted/ closed/ disused cafe area.
The small space along the flume's edge from the flume.
Features I thought were necessary to include in the queues possible redesign.
My map I drew using the images
The conceptual plans I drew over the top of the existing space : by building a curved wall I figure that the queue shall be more experiential because it would not have the distractions of the pavilion. It would also centralise the pillar (in the centre of the drawing). The main sign could now be displayed on the pillar in the centre, for a less awkward placement of signage. The queue would take up quite a large area over some of the dining area, but I felt this was okay as I worked there in the busiest time of year: summer, and it was rarely used since it is just overflow. Only half would be taken away.
For the practical component to the context of practice module, I have decided to re-brand and re-vamp an attraction (ride) that was often referenced and cited in the text; Disney's Living with the Land at Epcot, Walt Disney World.
I have decided just to limit the re-brand to the queue area, so that the task would not be affected by my lack of engineering skills. It would also concern graphic design a lot more, as the queue area can be treated like an exhibition or environmental graphics.
I found a lot that when I was working on the attraction, that lots of Guests seemed to be dismayed by the appearance of the attraction. It was of note that its low popularity in comparison with Soarin', the attraction opposite Living with the Land in the same pavilion. When comparing the first initial appearances of the two attractions, the first thing is the visible queue area in Living with the Land compared with Soarin', the queue (or lack thereof) may be offputting for some.
Different styles I think would be befitting for this attraction:
Because Epcot started out as a vision of a pre-planned community, I was taken back to our lectures in first year to Sunlight Soap, and Port Sunlight - the pre planned community built for Sunlight Soap employees on the Wirral, UK. I decided to go and visit their museum to find out the pros and cons of the pre-planned community to fully understand why Epcot-as-a-city may have been shelved in comparison.
