OUGD505 - Studio brief 2 - Research into my audience & what concerns them / toiletries

After re-writing my brief, I have determined that my audience were 'happy campers' in their younger years, and now maybe have families, don't want the hassle of the maintenance of a campsite or are a bit more mature but still love the great outdoors. I would think that they are quite environmentally- aware and eco friendly in their nature, but are treating themselves to some luxury.

I suspect that they will probably be aged 35-60.

I have determined that the products I produce are going to be luxurious but not fussy and made from sustainably resourced materials. 

Toiletries

With the concerns of sustainability with the balance of luxury in mind, I have to find aesthetics that look good without the compromise of eco friendly materials.

This is really nice packaging for the toiletries because it is inspires by the natural elements which would be relevant for the campsite. But, however, this is not a very sustainable/ recyclable way of packaging, and the bottles would not be very useful in that they can't be squeezed for every last drop of shampoo inside? I like this idea, but it would need to be re-thought of how to make this more clever with its resources.

I really like the visual style of this brand which I think is owed to the rich colours and dainty, serif typeface adorned labels. 

This strong use of colour combined with space to 'breathe' in a stark black box is what gives this design it's high impact. I really like the use of pattern and colour and how they unite the collection as a whole. The use of metallics is also noted to give the branding a high class look.

I really like this contemporary trend of a long lid that reaches low onto the box itself.

Sustainable solutions - SOU example

“The greatest challenge was to develop a new product focused on mass market for the new Brazilian consumers, offering a high-quality product but affordable cost . To achieve that results, low price, highly attractive and environmentally responsible products would be necessary. More than a classic design process, an innovation by design approach was applied. The creative team participated in all areas of the process. The naming, the packaging, formulation, business model, distribution, manufacturing, etc. The result? A product of great success, reducing more than 50% the cost and 70% environmental impact then a conventional similar package. A cosmetic brand that takes the pouch as principal packaging and also discusses with consumers the paradigms of packaging and the responsible consumption.”

This kind of design would be perfect for my hotel branding toiletries because of it's low eco-impact, since hotel toiletries are produced en masse. It could also be re-fillable, and maybe all packaged in one big sturdy box as opposed to separate disposable mini boxes. 

OUGD505 - Studio brief 2 - Research into Hotel branding and information and wayfinding

OUGD505 - Studio brief 2 - Research into Hotel branding and information and wayfinding

Logo & signage:

Symbolism is great for the functional needs of a campsite.

I really like this branding as it colour codes and defines each resort by pattern. The use of bright colours does not dampen the luxurious feel as it is paired with black. The simplicity of the patterned style logo is admirable and the style is similar to what I want to create, except this is more of a native american style, whereas I'm going for a kazakh/ chinese inspired design.

The informality with this design is great but perhaps forfeits the luxury style of the brand that I want for my hotel.

Luggage labels?

  

I really like the use of wood for the room keys as it brings the outdoors in, but maybe not for the room menus as it is not necessary and quite wasteful, as these will probably get re-issued quite often.

This hotel branding is brilliant because it has such a strong theme yet is consistent.

I really like the simplicity of the colour scheme and type on this product as it still looks luxurious? 

A wallet containing the room key might be something good to include? 

This has been really useful branding for me thus far because it concerns lots of different outdoor-themed activities that I hope that my hotel will be involved in. It would be useful to brand different paraphernalia such as helmets and vehicles to inkeep with the outdoors theme.

The minimalism in these designs reflects luxury yet no fussiness.

I really love the outdoors theme in this hotel. The door hanger is really clever, long lasting and won't need to be replaced for a long while. I don't know how I can inspire my idea without completely replicating it, but it would be a really good theme to thread through my hotel branding.

Listed here:

Business card

letterhead

envelope

coaster

soap & shampoo & conditioner

Door hanger

pencil

notebook

note paper

address book

How will the front desk look?

This informal yet smart board is interchangeable so great functionality for a busy campsite.

I really like this menu on the wall as it shows the raw materials behind the sign. This will be great for a hotel that reflects the 'great outdoors'.

The key observation here is that the use of a pattern helps to tie in all of the range of products in one go. 

Paraphernalia shown here:

• Business cards
• Letterhead + envelope
• Directory
• Disposable cups for the cafe

Here, we have a 

• room service menu
• shampoo
• conditioner
• door hanger
• soap

Logos for luxury campsite accommodations:

List of possible things to include for Hotel branding:

• Business cards
• Letterhead + envelope
• Directory
• Disposable cups for the cafe
• room service menu
• shampoo
• conditioner
• soap
• moisturiser
• body wash
• bug repellant
• water bottles
• sun cream
• Towelling
• door hanger
• soap
• front signage
• front desk signage
• front flag
• way finding signage
• Room number
• cafe menu
• coaster
• pencil
• notebook
• note paper
• address book
• name tags for employees 
• mugs
• vehicles

To define the brand:

Brand guidelines:

Logo

Colour schemes

patterns

materials

techniques: