DesignContext: OUGD505 - Studio brief 2 - Research into Hotel branding and information and wayfinding

OUGD505 - Studio brief 2 - Research into Hotel branding and information and wayfinding

Logo & signage:

Symbolism is great for the functional needs of a campsite.

I really like this branding as it colour codes and defines each resort by pattern. The use of bright colours does not dampen the luxurious feel as it is paired with black. The simplicity of the patterned style logo is admirable and the style is similar to what I want to create, except this is more of a native american style, whereas I'm going for a kazakh/ chinese inspired design.

The informality with this design is great but perhaps forfeits the luxury style of the brand that I want for my hotel.

Luggage labels?

I really like the use of wood for the room keys as it brings the outdoors in, but maybe not for the room menus as it is not necessary and quite wasteful, as these will probably get re-issued quite often.

This hotel branding is brilliant because it has such a strong theme yet is consistent.

I really like the simplicity of the colour scheme and type on this product as it still looks luxurious?

A wallet containing the room key might be something good to include?

This has been really useful branding for me thus far because it concerns lots of different outdoor-themed activities that I hope that my hotel will be involved in. It would be useful to brand different paraphernalia such as helmets and vehicles to inkeep with the outdoors theme.

The minimalism in these designs reflects luxury yet no fussiness.

I really love the outdoors theme in this hotel. The door hanger is really clever, long lasting and won't need to be replaced for a long while. I don't know how I can inspire my idea without completely replicating it, but it would be a really good theme to thread through my hotel branding.