Monday 8 April 2013

OUGD406- Design is about doing - research


Brief

LIVE BRIEF: SECRET 7"

About Secret 7"

Secret 7" is a project that combines music and art. Agter their success in 2012 the team are back with a new line up of artists, a new set of tracks and a new charity partner.

THE BRIEF

Secret 7" are inviting creatives from around the globe to take inspiration from one of the tracks from the artists below and design an original 7 inch vinyl sleeve.

The sleeve must not feature the name of the artists or title of the track.

ARTISTS
  • Public enemy
  • Elton John
  • Naz
  • Jessie Ware
  • Hiam
  • Laura Marling
  • Nick Drake

Background/ considerations

You need people to see your work and the essence of graphic design as communication. There is no value producing work for it to be placed in a draw! Often the best work or best ideas are the ones that people have seen. You must get used to distributing your work at any available opportunity.

Remember, DESIGN IS ABOUT DOING.
This is an opportunity to visually and conceptually exploit every possible angle of your ideas. We are expecting a visual feast of ideas before you even consider resolving the problem.

Mandatory Requirements

Full Resolution
Examples of the sleeves you didn't select to enter.
A minimum of 30 thumbnail possible design treatments and supporting design development work.

Documentation on your blog and design sheets.

Deliverables

FIVE visual variations of the record sleeve.
Supporting work.

Studio deadline 15th February 2013
Module Deadline 3rd May 2013