Showing posts with label design production 2. Show all posts
Showing posts with label design production 2. Show all posts

Thursday, 6 February 2014

OUGD505 - Study task 1 - unedited research into my chosen subject no. 2 - Mongolian and Kazakh Yurts

An introduction to Yurta, the traditional dwelling of nomad Kazakhstan

I first got the idea to research into yurts when I was watching Extreme Makeover Home edition, and the adopted children's home of Kazakhstan, home to the yurts, was incorporated into the design of the home.



None of the following words are mine, this is just raw information I have found the most useful when researching into my chosen subject on Yurts.


"The yurt - kiyz ui in Kazakh, yurta in Russian - is a movable collapsible dwelling consisting of a wooden framework covered over with felt. It has been used by nomads for centuries, its design remaining basically unchanged throughout that time. It is, however, more than only a dwelling, having associations in the Kazakh mind with powerfully appealing traditions from a distant past, the open spaces of the steppe and mountains, and a generous hospitality it is easy to link with such settings. Perhaps this is why on important social occasions associated either with celebration or mourning, the households concerned erect yurts as a gathering point for guests, even in city centre courtyards. Yurts are also used for regional and national festivals.
Part of the power of the yurt as a symbol may be traced in its etymology. The word ’yurt’ comes from the Turkic word meaning ’dwelling place’ in the sense of homeland. The Mongolian term, ’ger’, the Afghani ’kherga’ or ’jirga’ and the Pakistani ’gher’ all also mean yurt. So there is an intimate connection between the idea of homeland and a portable place to stay. The link between these two concepts has been lost in the Kazakh, Uighur and Kyrgyz languages: the Kazakh and Uighur for yurt is kiyiz uy, whose literal meaning is ’felt home’; the Kyrgyz term is boz uy, meaning ’grey house’.
The symbolism is open to what some might see as a kind of cheapening by its use in all sorts of context without any obvious direct connection with nomadic life or kazakhstani history or tradition. So, for example, one frequently comes across yurt-shaped restaurants and cafes  - even bus-shelters -  built of concrete and brick. The attentive foreign tourists will be amazed at how often the yurt motif crops up. 


When the kerege is in position, the circular opening at the top of the yurt, the shanyrak, is lifted into place. The shanyrak not only provides ventilation and light; it also has an important symbolic function, associated with the fact that it is one of the most enduring parts of the yurt, needing replacement far more rarely than other components. Because of its longevity, it is frequently handed down from generation to generation. It has thus a deep significance to the household to which it belongs, representing the family’s past. Moreover the word shanyrak itself can mean more than this particular part of a yurt: in some contexts it can be translated as ’hearth’ or ’home’. The richness of the shanyrak as a symbol explains its presence on emblems of the Republic of Kazakhstan.



The sykyrlauyk is the entrance. The literal translation of the word is ’squeaky’, the connection presumably being with the noise made when the double doors, usually of richly carved pine or birch are opened or shut. The bosaga, or threshold, has great cultural importance and should not be stepped upon.
Inside, yurts are richly decorated with carpets - tekemet -  on the floor and embroidery and braiding elsewhere. The yurt’s floorspace is divided up into functionally distinct areas: there are men’s and women’s sections, a work area, a cooking space, a children’s area, even a special part reserved for the married son and his wife. The part nearest the stove or hearth is kept for the most honoured visitors."

http://www.discovery-kazakhstan.com/archive/2008/10_7.php


Turkic Yurt Consists of a light bentwood crown, supported by 
roof poles that are bent at one end to meet the 
top of the wall trellis that also incorporates a 
curve. This design gives a light, open portable 
dwelling. Many people will tell you that this style 
does without the use of crown supports as used 
in a Mongolian type yurt. However we have seen 
plenty of Kazakh's support the crown wheel with 
various types of po;les once the wind gets up. 
Yurt is traditionally covered with various layers of 
felt., the outermost of which wouldbe ornately 
embroidered. Door would consist of either a tall 
double opening wooden door or a flap of felt. The 
profile of a Turkic yurt is very distinctive and quite 
different from a Mongolian yurt. These yurt are not 
designed to be water resistant and hence fair 
poorly when imported into the West, although 
their basic design is the one most often copied 
by UK yurt makers.





from yurtsdirect.com


The Karakalpaks (also Qaraqalpaqs) are a Turkic people. They mainly live in the lower reaches of the Amu Darya and in the (former) delta of Amu Darya on the southern shore of the Aral Sea in Uzbekistan. The name "Karakalpak" comes from two words: "qara" meaning black, and "qalpaq" meaning hat. The Karakalpaks number nearly 520,000 worldwide, out of which about 400,000 live in the Republic of Karakalpakstan.


The Karakalpaks inherited the yurt from their Turkic ancestors – the essential characteristics of the collapsible trellis-walled felt yurt had already been fully developed before the Karakalpak confederation of tribes emerged in the 15th or 16th centuries somewhere in the vicinity of the lower Syr Darya. 

The yurt has remained the predominant dwelling for the Karakalpak family up until the early part of the Soviet era. A multitude of different crafts and skills were required to make its various component parts. Not surprisingly it has become the centre piece of a whole branch of Karakalpak culture and folk lore. 

The yurt has many qualities: portable yet robust; quick to erect and dismantle yet stable and secure; warm in the bitter winters yet cool in the baking summers; affordable for a livestock-breeder yet capable of being used by a Khan. Of course the design of the Turkic yurt has evolved through a process akin to natural selection over almost one and a half thousand years. Each tribal confederation developed its own style of yurt with its own unique features, so although Karakalpaks lived besides Uzbeks, Qazaqs, and Turkmen in the Aral Delta, their individual yurts were immediately discernable. 



Yurts are normally associated with nomadic pastoral societies, so it is important that we remember that the Karakalpaks were not nomads. They were traditionally “semi-settled”, meaning that each clan would have a wintering ground, qıslaw, and a summering ground, jazlaw, the two usually not too far apart from each other.

In the winter the yurts would be erected inside a windbreak fence for protection, and another fenced enclosure or qora would be built for the cattle. In the spring they would move their yurts to the summering ground, close to the cultivated areas, allowing their herds to graze on the surrounding pastureland and marshes. Working bullocks would be used to till the land. The awıls of individual clans were often located close to a water channel to which the members of that clan had hereditary rights. In the winter they relied on their agricultural by-products for forage: hay, wheat and millet straw, ju'weri stems (sorghum), and cane. In the autumn the fodder would be harvested and moved to the wintering ground by bullock cart or arba. In the marshy areas, especially in the north of the delta, this fodder would be supplemented by harvesting the local rushes. 




An idealistic image of the Karakalpak yurt.
Courtesy of the Khorezm Archaeological and Ethnographic Expedition, Moscow.

Special Features of the Karakalpak Yurt

The Karakalpak yurt is similar to the Turkmen, Uzbek, Qazaq, and Kyrgyz yurt, but does have some unique features, such as a distinctive shan'araq, or roof wheel. 

From a distance Karakalpak yurts have a characteristic cone-shaped roof, whereas the roof of the Qazaq or Turkmen yurt is traditionally dome-shaped. Having said this, modern Qazaq yurts made in Karakalpakstan are now also cone-shaped. In the 19th century some Qazaqs used animal skins rather than felts to cover their yurt roof. 


However the yurts of the Khorezmian Uzbeks and the southern Kyrgyz also had a conical roof, the uwıqs having a single bend about 45cm from the end, just like the Karakalpak. Of course Kyrgyz yurts were never seen in the Aral Delta, but Uzbek yurts were quite common in the 19th century, especially on the l teft bank of the Amu Darya.

The main difference between the Karakalpak and the Uzbek yurt lies in the kerege trellis wall: Uzbek qanats were made from thicker and rounder poles and had much smaller lattice openings (ko'z). Zadykhina reported that an Uzbek yurt could weigh three times as much as a Karakalpak or Qazaq yurt, the reason being that the Uzbeks were settled so their yurts were never moved. In the winter, even though the felts and shiy screens were removed, the frames were often left in situ. Another obvious difference between Karakalpak, Qazaq, and Uzbek yurts is that the frames of the latter were never stained red.

When properly decorated, the Karakalpak yurt can be immediately identified from the white tent bands criss-crossing the roof, the shiy screen walls, the jolly pink and brown janbawsuspended like a garland on either side of the door, and the bold ram’s horn motifs on the weavings flanking each side of the door. 

Types of Karakalpak Yurt

The normal yurt is called a qara u'y, meaning black home or dwelling, so called because over time the covering felts become darkened. This was especially so in the old days when every yurt had a hearth. Some well-to-do families erected two yurts: one, the qara u'y, was used as the living quarters for the elderly relatives and children; the other, the otaw(sometimes transliterated as otau or otav), was used for leisure and for receiving guests. 


A Qazaq ten-tyuk from the Qizil Orda region of the lower Syr Darya.
Similar bags were woven by Qazaqs in the Aral Delta.

A complete qarshın storage bag from Bozataw.
The Richardson Collection.

Today it is quite unusual to see a complete bag. Usually they have deteriorated into such a bad condition that the back, sides, and bottom have been removed, leaving just the decorative all-pile face – the qarshın aldı


Qarshın Types

There are just four main types of Karakalpak qarshın, each with its own distinct pattern or decoration (nag'ıs). In addition there are a few rare patterns, some of which may have become extinct during the first quarter of the 20th century. Each type is quite different, bearing no resemblance to the others apart from the fact that all but one of them has a primary motif which is octagonal. Igor Savitsky was the first to realize that qarshıns generally incorporated an octagonal nag'ıs. The one exception is the Shu'yit qarshın, which incorporates a 24-sided chuval-like motif. 




tay tuyaq qarshın from Sverdlova sovxoz in Qon'ırat region.
Item number 4410 from the Savitsky State Museum of Art, No'kis.

Two different tay tuyaq motifs with opposite diagonal colour arrangements.

The second variant of the qarshın nag'ıs pattern has pairs of triangles separating the octagonal motifs.

tikesh nag'ıs qarshın from Kegeyli. The Richardson Collection.

A typical Karakalpak esikqas sits above the door of a simple yurt at Sarı Altın in 2007.
A pair of decorative ishki janbaw are suspended from either side. The yurt has a structural ishki beldew
waist belt but no aq basqur. A qızıl qur links the shan'araq to the lattice walls.

The interior of the yurt of a wealthy ex-Communist in Xalqabad. Despite his wealth the owner
did not have a traditional esikqas to decorate the door.
A wonderful shaxmax-patterned esikqas with a lower decorative fringe and tassels.
From the State Museum of Art named after Savitsky, inventory number 4886.

The Yurt Roof

The roof of the yurt is formed by long poles, known as uwıqs, attached to the keregebas and the central roof wheel or shan'araq. The uwıqs are round in section and generally undecorated (unlike Qazaq uwıqs). The uwıqs are bent part of the way along their length, leaving one long straight end and one short straight end. The bend is known as the iyineu (from iyin, shoulder). It is this single short bend which gives the Karakalpak yurt its distinctive conical shape. 

A hole is drilled near the bottom end of each uwıq and this has a cord attached to it by means of which it is fastened to the keregebas. This cord is known as the uwıqbaw and is made of black goat’s hair and white sheep’s wool twisted together like a barber’s pole. The top end of the uwıq is sharpened and is known as the qa'lemshe (literally pencil). 






The roof wheel or shan'araq of the Karakalpak yurt is much more solid than that used in the Turkmen or Qazaq yurt. It has two rims, an inner one and an outer. The outer rim has holes through it, known as ko'z, into which the uwıq are inserted. The convex top of the sha'naraq is formed by a set of thin laths which are splayed at the ends like a Maltese cross. These fan-shaped laths are known as thebo'genek. Arrow-shaped pieces of wood protrude from the rim of the shan'araq towards the centre. They are placed in groups of three in the centre of each quadrant and are known as gu'ldirewish. These combined with the double-rimmed shan'araq unmistakeably identify the Karakalpak yurt. 

The shan'araq is often lifted into position using a long post with a fork at its upper end. This post is known as a baqan and it is also used for placing the felts on the roof. Sometimes four uwıqs are tied together with a dizbe to make a temporary equivalent. 
More dizbe are used to uniformly separate the uwıqs and to strengthen the structure. As this is done the uwıqs start to shift about and need a lot of adjustment. The uwıqs have a natural tendency to fall sideways, which would result in the spiral collapse of the roof if left unchecked. By tightly linking the uwıqs at the maximum point of their bend, these dizbe play a vital role in stabilizing the yurt roof. 







Yurt images






National Geographic Educational Online 

A nomadic ger (or yurt), like this one near Terelj, Mongolia, may be assembled in less than an hour. Mongolian yurts are usually made from a lattice of light wood, such as birch or willow, covered with felt.

This makes sense, as more than three-quarters of the population of Mongolia live in gers today.


mongolian-yurt.com


he first written description of a yurt used as a dwelling was recorded by Herodotus of Halicarnassus, who lived in Greece between 484 and 424 BC.


This south-facing orientation is still prevalent today, there being obvious advantages to this for people living well north of the Equator.


As nomadic herders move at least three or four times a year in the search for good grazing lands, this feature is of essential importance. During times of war, ancient nomadic warriors were constantly on the move and the portability of yurts provided them with an opportunity to carry their homes with them wherever they went. 

Wind resistance: The highlands and open plains of Mongolia are quite windy. On the open steppes and in desert regions, the wind can be strong enough to knock over any other type of portable dwelling. The circular shape of the yurt and the secure manner in which the outer covering is attached deflect these winds and do not affect the yurt’s stability, regardless of the direction from which the wind originates.

http://www.panoramicjourneys.com/wp/index.php/10-interesting-facts-about-the-mongolian-ger/



It is customary to move “sunwise,” that is in a clockwise direction inside the ger. It is also polite to leave a ger by backing out of it.

The west side is the male side, where the men sit and where their tools, saddles, and hunting kit are stored. The east is the female side, where the women sit and where their cooking utensils are kept.


American Yurts

http://www.mnn.com/earth-matters/wilderness-resources/blogs/yurts-everything-you-ever-wanted-to-know-but-were-afraid-to


Thursday, 30 January 2014

OUGD505 - Design Production 2 - Study Task 1 Research OBSOLETE

An introduction to the life of Louise Fili

For my chosen subject, I have decided to research into the life and work of Graphic Designer and Typographer, Louise Fili. Fili is a big inspiration to my work, and many of my other idols' inspiration, too. The re-ignition of the Art Deco style in modern graphic design can be somewhat owed to Fili for her beautiful contemporary incarnations of the what would be old-fashioned styles.

Target audience

Target audiences for Fili include anyone who loves type, good food, good wine and a good time. Her work seems to be everywhere in NYC and she is the inspiration and idol of typographers all over the globe.

Louise Fili is a famous American Graphic Designer born in Orange, New Jersey on 12th April 1951. She is most widely known for her 11 years as Art Director of Pantheon Books (Random House) creating over 2000 book covers there.
As the daughter of two Italian schoolteachers, Fili was instantly inspired by her parents' homeland upon her visit there when she was just 16. She is addicted to all things Italy - in particular Italian 1930's typography and design. 
As a graduate of Skidmore College, she began work at Alfred A Knopf from 1975-'76 designing special project books. She then worked for Herb Lubalin from '76-'78 before joining Random House. In 1989 after leaving Random House and many awards and treasures behind, she opened 'Louise Fili Ltd' - the foundations of the company being typography, food and Italy!
In around 1990, she turned her interests to Restaurant design and food packaging. The first customer was the restaurant across the road - 'Prix Fixe'. As payment for her design, she was given an unlimited tab. Some of her customers for her restaurant design work include; Picholine, The Harrison, Noche, Artisanal and Metrazur.
She has been the instructor at the School of Visual Arts for over 20 years. She has also taught at the New School, New York University and the Cooper Union. She also teaches at the SVA Masters Workshop every summer in Venice and Rome. 
Fili has authored and co-authored many books with her husband, Design Historian Steven Heller. A list of her books include (via Wikipedia):
  • (With Steven Heller) Italian Art Deco: Graphic Design Between the Wars, San Francisco: Chronicle Books, 1993.
  • (With Steven Heller) Dutch Moderne: Graphic Design from De Stijl to Deco, San Francisco: Chronicle Books, 1994.
  • (With Steven Heller) Streamline: American Art Deco Graphic Design, San Francisco: Chronicle Books, 1995.
  • (With Steven Heller) Cover Story: The Art of American Magazine Covers 1900–1950, San Francisco: Chronicle Books (San Francisco, California), 1996.
  • Logos A to Z (self-published) 1997.
  • (With Steven Heller) British Modern: Graphic Design Between the Wars, San Francisco: Chronicle Books, 1998.
  • (With Steven Heller) German Modern: Graphic Design from Wilhelm to Weimar, San Francisco: Chronicle Books, 1998.
  • (With Steven Heller) Typology: Type Design from the Victorian Era to the Digital Age, San Francisco: Chronicle Books, 1999.
  • More Logos A to Z (self-published) 1999.
  • (With Steven Heller) Design Connoiseur: An Eclectic Collection of Imagery and Type, New York: Allworth Press, 2000.
  • (With Steven Heller) Counter Culture: The Allure of Mini-mannequins, New York: Princeton Architectural Press, 2001.
  • Logos A to Z Three, 2002 (self-published)
  • (With Steven Heller) Euro Deco: Graphic Design Between the Wars, San Francisco: Chronicle Books, 2004.
  • A Designer’s Guide to Italy. (self-published) 2004.
  • (With Steven Heller) Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits, San Francisco: Chronicle Books, 2006.
  • The Civilized Shopper’s Guide to Florence, New York: The Little Bookroom, 2007.
  • (With Lise Apatoff) Italianissimo: The Quintessential Guide to What Italians Do Best, New York: The Little Bookroom, 2008.
  • (With Steven Heller) Scripts: Elegant Lettering from Design’s Golden Age, London: Thames and Hudson, 2011.
  • Elegantissima: The Design and Typography of Louise Fili, New York: Princeton Architectural Press, 2012.


Her list of awards include: Gold and silver from the New York Art Directors clubs & Society of Illustrators, The Premio Grafico from the Bologna Book Fair and she has also been nominated 3 times for James Beard. 
In 2004 she was added to the Art Directors Hall of Fame. She is also an elected member of the Alliance Graphique Internationale. The list is endless!

Louise Fili on the importance of food packaging:




Some of her designs:








 This is one of the copyright & acknowledgements pages from one of her books - very creative!





Fili's own Graphic Design 'autobiography', Elegantissima, was co-authored by herself and her husband, Steven Heller.

The Amazon description of the book reads:

"Her lavish and elegant typography, often hand drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards. Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career and is a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books."

On 7th December 2013, an exhibition, also named Elegantissima was hosted by Farmingdale College:


It's a great exhibition that helped the viewer to visualise not only the rightful place, but the inspiration of her works. It also shows the range and the flexibility of the usage of her designs by using patterns as wallpaper, colour schemes in furniture and dotting the area with her beautiful food packages and books. Although distinct in style as in era, it is hard to believe that it was all designed by the same person and the vastness of her design styles.




















Video Interview with Louise Fili

Here, a design student interviews Fili about her work and the design process:


Because both her parents are from Italy, she describes going to Italy for the first time as being the ultimate inspiration. She fell in love with the food and graphic design!
She also mentions that 'the sketching stage [of the design process] is very important', because she says it allows the typefaces to form almost by themselves.
She also claims to 'hate repeating' herself in terms of design work, particularly if set a similar brief, but loves the challenge of competing with her own designs.

Video Interview with Jessica Hische



In this video, typographer and illustrator Jessica Hische talks about her inspiration from Fili after working for her for 2 and a half years.


Inspiration of Louise Fili

To inspire my own designs in the same way, I am looking at the inspirations of Fili so as to not try to directly replicate her work!

In this article on the Design Observer Group, we take a look through Fili's collection of Italian 1930's decorative tins:













At first glance, the colour schemes of these tins is the most distinctive influence: mustard, teal and creams paired with thick black/ brown outlines and interesting shapes create the perfect background for these designs. The next thing to be noted is obviously the typography - the identity of the era. From elongated capitals to scripts that look like they were laid down out of ribbon, all united under the flat-colour palette. Fili obviously brings these designs into the 21st century by lessening on the harsh outlines and introducing gentle gradients, that also add to that expensive quality feel.

Further inspiration:


http://media-cache-cd0.pinimg.com/736x/25/fa/f5/25faf5a12d741e7979bdc5e6aeebd302.jpg


Behance.net


http://www.underconsideration.com/quipsologies/


http://artdecoblog.tumblr.com/


http://www.flickr.com/photos/maraid/2268693871/in/set-72157594234429063



http://www.presentandcorrect.com/blog/category/packaging


https://www.behance.net/gallery/La-Diplomate/10326055



http://www.pastiglieleone.com/en


http://www.thedieline.com/blog/2010/11/29/vintage-packaging-coffee-from-the-1800s.html


http://www.thedieline.com/blog/2010/10/15/vintage-packaging-miscellaneous-products.html


Editorial and Layout Design

My chosen concept so far combines the work and life of Louise Fili in an editorial/ magazine layout design. Perhaps I can create a zine to honour quality designers work. I could maybe use some quotes etc.

My strengths in my skills however are definitely more into the illustration and typographic aspect as opposed 


https://www.behance.net/gallery/RANE-IL/3716596

The background of the right hand side design inspired me as it is similar to something of Fili's, but the modernist foreground is a nice way to label it in a different style.


http://www.achadosdabia.com.br/2012/08/28/tem-materia-minha-na-womens-health-%E2%99%A5/

I like the drawing and writing as if it were straight onto the photograph. The colours also caught my eye.



http://jessicahische.is/empoweringladies

The combination of 30s style script type and sturdy modernist layout with an unusual colour scheme ensures that the piece can be inspired by Fili, but not copied.


This design caught my eye as it was similar in style to that of Fili's work - but still had modern components and wouldn't be confused with Fili's work.

http://ashleynicole.ca/portfolio/portfolio-cigars-under-the-stars/


I feel like this is the perfect balance between script type, image and layout.



Really love the fact that the type almost becomes a subtle pattern and the photograph is not interfered with too much!



The similar colour styles and use of black and white photography would incorporate the colours of Fili's work and the only portraits available of her online.



I like this way of annotating - almost like labelling the pattern in the background. One of Fili's packaging designs could be treated this way in my layout.


I'm trying to think of different ways to commemorate Louise Fili and what typography I can put together to celebrate that.

It would be most appropriate to honour Fili's work with packaging design or a book, but I feel like the less obvious option of double page spread magazine design is a little unusual and unexpected therefore interesting? I'm still playing around with ideas.

**9th February 2014 amendment**

Because of the limitations regarding the research into Louise Fili and the conflicts with her work into branding, packaging, and even exhibition work and the requirement for this project to create a publication, I've had to broaden my research into other artists and festival stationery to create design for a fictional design festival centred around Italian / art deco / script type.

2nd Designer - Jessica Hische

Born in 1984 in Pennsylvania and raised by who she calls 'non creatives', Jessica Hische's parents put their faith in her to pursue a career that was 'seemingly impractical'.
After graduating from Tyler School of Art with a degree in Graphic Design in 2006, Hische went to work for her ultimate idol - Louise Fili! Alongside this, she worked on a project called 'Daily Drop Cap' increasing her knowledge and skills on lettering and letterform design to an elite level.
Since 2009 she has worked for herself collaborating with many designers such as StudioMates and Pencil Factory whilst spreading her living arrangements between Brooklyn, NY and San Francisco.  She set up a collaborative space with typographer Erik Marinovich and has been working on beautiful script / art deco designs ever since.

Her main categories of work include: advertising, book covers and editorial work, to branding and identity design. She has been known to work with Fili on book covers and editorial work.

Examples of her work:
























*** THIS RESEARCH POST IS NOW OBSOLETE AS I DISCOVERED IT WAS INAPPROPRIATE FOR WHAT WE NEEDED IT FOR. It greatly limited the design outcomes for studio brief 2, and so a change into direction to Mongolian/ Kazakh yurts was made***