Tuesday, 4 December 2012

OUGD401 - Art, Graphic Design & 'Value' Seminar

Art, Graphic Design & 'Value' Seminar

Q - What do you think are the main differences between fine art and graphic design? Answer in your own words.

A - Graphic design solves problems of communication and has a broad, general, public audience, more so than fine art. Fine art isn't as structured or pushed for time and maybe is more expressive because of this. If graphic design doesn't make sense, it is unsuccessful whereas if fine art doesn't make sense, it only provokes more intrigue. Fine art is static and easily dated whereas graphic design (most of the time) is timeless.

General statements from collaborated answers from the class;

"Perhaps fine art is still ghost of elitist and high culture"

"Graphic design is made by the people for the people"

Arisman, M. (2003): 'Is there fine art to illustration?'
  1. Fine art is pure
  2. Illustration is the beginning of selling art
  3. Graphic Design is commercial art
  4. Advertising is selling - period.

Art vs. Graphic Design - some examples to think about and provoke discussion

  • ambiguity or complexity of meaning
  • the designer as wage labourer
  • cultural significance
  • expression and individuality 
  • creativity/ problem solving
  • function
Ambiguity or complexity of meaning;
Fine art
  • Sigmar Polke (1969)
  • Monet (1882)
Graphic Design
  • David Carson
  • Allen Hori (1989)
The designer as wage labourer;
Some pieces in fine art such as 'For the love of God' by Damien Hirst are made by paid craftsmen and other specialists under the management of the artist.

Cultural Significance;
Constable (1821) The Haywain - in this image, there was workers revolt and the happiness of workers in the image isn't true!

Monetary Value;
Van Gogh - Sunflowers (1888) was sold in 1987 in Christies, London to Yasuo Goto, Yasuda Comp.
Picasso - Les nocos de Pierrette (1905) was sold in 1989, Binoche et Godeau, Paris Tomonori.

Expression and Individuality;
Jackson Pollocks piece from 1947


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