Tuesday, 10 December 2013

OUGD503 - Responsive - Great British Summer brief visuals research

OUGD503 - Responsive - Great British Summer brief visuals research

For this brief, I think that the best style that would suit the audience because of it's friendly visuals and bright colours would be 1950's style illustration:


This image is a really great reference for food in this style. The subtle gradients are a nice way to use the same colours on nearly all the objects in the composition.


Another way to incorporate all of the colours in the composition, misprinted mock up of screen print is also true to the style.


The flat bottoms on curved objects is synonymous with this style - would be good to include this on the likes of cups/ glasses/ bottles


The same colours would work well across a range of illustrations - meaning that you could create a pattern of similar colours - perhaps different colour scheme for each pack?



The big, blocky, hand drawn type grabs attention whilst still looking playful and fun. The colours used in this piece are also really nice and strong but not too harsh - never using primary colours or fully black but very dark grey.


The way the trees are illustrated in this is useful for woodland imagery suggestive of national parks and stately homes often visited in the Great British Summer


I really love the text used with the imagery.


The way the text works with the imagery in this makes a really nice composition that would suit packaging that doesn't have a particular way up.




The sketchy textures of this illustration are a perfect example of this style.


I really like how the union jack is represented in this without being too harsh but still being true.


I like the segmentation of imagery in this composition because it's easier to manage on the boxes themselves.


Again, the colours of the union jack are used subtley in this piece.

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